The whole affiliate marketing is based on the following three major key players activities and behavior. i.e
- The Advertiser
- The Publisher
- Affiliate Program Provider (APP)
The Advertiser:-
Also known as "MERCHANT" or "RETAILER", who has product or services to sell it online. He accepts order, deliver product to customer, collect payment. One can hire thousand of people to promote his product to millions of websites or blogs. It increases huge overheads. To overcome this problem Advertiser allow to promote his product or services to other's website called as "Publisher"
The Publisher:-
Also known as "AFFILIATE" or "RESELLER", is an independent party who promotes product or services of an Advertiser for commission on sale or the specific action taken by your visitor as per requirement of Advertiser's demand. A publisher display ads on his website or blog or in e-mail campaign. after specific action Publisher is paid by Advertiser.This activity is not done by Advertiser directly,now the question comes in our mind, Who will do this? Here another party comes in picture called as "Affiliate Program Provider (APP)".
Affiliate Program Provider (APP):-
APP works as bridge in between Advertiser & Publisher.They collect commission from Merchant (Advertiser) and pay to Affiliate (Publisher).they take care of every thing for us & merchant. This activity is right from tracking,reporting & sending payment to us.We get Merchant's promotional banner & text links through APP.There are various APP's in Affiliate Marketing but "COMMISSION JUNCTION " Is leader in Performance based online marketing.
Affiliate Marketing is vast subject, so I can’t complete it in narrow words.
