One of the ways to increase traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories.But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility that has the potential of giving you a higher return on your investment? And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate? How do Pay-Per-Click Engines Operate?
With pay-per-click engines, you bid on keywords that describe your business, your products, or your target audience. Then, you're charged your bid price every time someone clicks on your ad, which is displayed when a searcher types in the keyword you've chosen into the search box at an engine. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings.
Here is useful link of pay per click sites:-
http://www.overture.com
Overture's pay-per-clicks operate under one premise: whoever has the deepest pockets and is willing to pay the most gets on top. The minimum bid is $.10, and there's a minimum charge of $20 per month. A $50 initial deposit is non-refundable and will be applied to click through or to the minimum monthly spend. When your account is exhausted, they'll contact you to see if you want to add additional funds to your budget.
http://www.google.com/ads/
Google AdWords have fast become extremely important in the pay-per-click arena, with results being shown at search engines like Google, AOL Search, Ask Jeeves, and Teoma.With Google AdWords, there's a $5 activation fee, and the minimum bid amount is $.05. You decide on the maximum cost per click that you're willing to pay and set your daily budget. You don't have to spend a certain amount per month, and you only pay for clicks you actually receive.
http://www.findwhat.com
Findwhat is less expensive than overture.The minimum bid is $.05, and they require a $25 minimum amount to open an account. FindWhat provides results to 200 different partners, including many of the big meta engines like Dogpile.
http://insite.lycos.com/searchservices/adbuyer/overview.asp
A fairly new pay-per-click program that's displayed on both Lycos and HotBot and operates similarly to the way that Overture and FindWhat operate, with the top results being those who bid the most for their target keywords.The minimum bid is $.05 with a $50 minimum to open an account.
http://www.looksmart.com
With LookSmart, you don't bid for listings. Everyone pays a flat $.15 per click through, and your ranking is determined by how relevant your site is to the search term, according to LookSmart's ranking criteria. To get started with a LookSmart listing, the initial investment is $29.
